Social Media Marketing: How To Build Buzz For Your Retail Store

Statistics state that there are over half a million new small businesses that start every year. 

If you just start your retail business without any existing customer base, you are going to face some serious challenges in generating sales. Here, social media marketing can actually help you with building buzz and attracting more customers to your new store. 

Around 19% of retailers use at least 2 social media platforms so that they can make enough noise for their customers to cut through. 

Yes, it is a fact. 

You just require a few creative content ideas, some tools to help you track your efforts, strategic paid targeting, and social media will become a huge asset in order to build buzz for your brick-and-mortar store. 

You do not need to worry about the tools; you can get them for free from The Pirate Bay. You just need to ensure some strategies for the buzz. 

Build Buzz For Your Retail Store On Social Media

Here, we are to offer you some tips on building buzz for your retail store on social media. Using these tips, you will be able to attract more visitors to your physical store, and eventually, it will definitely increase sales. 

So, now, let’s have a look at them. 

Create A Facebook Event

Suppose you are not using Facebook for special events or openings. You are making a big mistake for your business. When you upload a special event or opening, people who follow you will get reminders and notifications. 

Apart from increasing the attendance, it will also give you more direct insights and numbers. Then you will be able to calculate an attendance rate. You also can ask for customers’ information in exchange for some additional discounts. Later that information can be used for your business. 

Giveaways And Contests

Contests and giveaways offer some additional ways to link the digital engagement of social media with the physical engagement of your offline brick-and-mortar store. You can conduct any competition at your physical store. 

The individuals who will win the contest or competition will get additional offers. You also can announce giveaways for the first 30 customers or something like that who will be visiting your store on a particular date. 

Paid Social Advertising

Once you’re done with creating and populating social media pages with organic content, we will advise you to run paid ads. This way, you will be able to present yourself in front of the right audience. 

Social ads offer you the opportunity to choose who you want to serve the ad. This also includes geographical parameters. You might not have any idea about how much your reach can increase with paid ads. 

Use Hashtags

Hashtags are the keyword of social media platforms. A hashtag has the capability of immediately expanding the reach of your tweet beyond just those people who are actually following you. 

In this easy, you will be able to reach those people who are interested in the keyword or hashtag. 

In order to promote your store or any event, create a branded hashtag. Along with that, also use the local and trending hashtags to spread the word. By using a branded hashtag, you will be able to build buzz and also recognition around your brand and increase your traffic. 

Engage With Your Followers

Community management covers a huge part of social media marketing. You always have to remember that social media is not at all a one-way conversation. As a brand, you have to interact with your followers. 

You should get their feedback; you must reply to their issues and solve their problems. Social media actually gives you opportunities to build direct relationships with your followers and target audiences. You need to utilize that properly. 

FAQs 

In case you still have some doubts about how you need to take social media. Here are some common questions which will help you to have a clear understanding. 

Q1: How Do I Promote My New Store On Social Media?

In order to promote your new store on social media, you need to engage some local influencers. It is much like getting publicity from local publications. 

Q2: How Do You Attract Customers To Buy Your Product On Social Media?

You just need to follow these 5 tips for engaging customers on social media platforms. 

• Encourage social proof and social recommendations. 
• Be available and visible on social media. 
• Practice social media monitoring or social listening. 
• Initiate conversation on social media.
• Create and share educational and informative content.